What if the best business strategy you've ever read came from a garden, not a boardroom?
"From Soil to Strategy" connects 17 years of entrepreneurial experience with gardening wisdom and Scrum methodology to show you how sustainable business growth actually works.
This isn't another hustle-harder business book. It's a manual for entrepreneurs who are tired of forcing growth and ready to cultivate it instead.
What’s inside
This is an interactive manual, not a passive read. You'll find:
TThe Agile Gardener Framework mapped to Scrum's five core values (FROCC)
Reflective exercises that help you audit your current business strategy
Real-world applications from 17 years running an eCommerce company
Seasonal business planning that works with your natural rhythms, not against them
Case studies and examples showing how gardening principles solve actual business problems
Who This Book Is For:
Entrepreneurs building businesses they want to sustain, not just scale
Scrum Masters and Agile practitioners looking for fresh frameworks
Business leaders tired of growth strategies that require burnout
Anyone who suspects the "grind" isn't the only path to success
Why I Wrote This:
After 17 years building and running Embrace, an eCommerce company, I became a Certified Scrum Master and Product Owner. I expected to learn new frameworks. What I didn't expect was to realize that everything Scrum teaches about sustainable delivery was already visible in my garden.
The patience of nurturing seedlings. The adaptability when weather shifts. The ruthless prioritization of what deserves space. These weren't just gardening skills—they were business strategy.
This book is the result of that realization. It's for anyone who's ready to stop forcing growth and start cultivating it.
What Readers Are Saying:
"A fresh perspective on business strategy that actually makes sense for the long term."
"Finally, a business book that doesn't require me to sacrifice my sanity."
Bulk Orders & Corporate Sales: Contact me about bulk pricing for teams, workshops, or corporate book clubs.
Want to Discuss the Book? Contact me. I'm available for podcast interviews, speaking engagements, and workshops.
